Need-based tech use to make ICT accessorises market booming
Mohammad Abu Naser, chief executive officer of alohaishoppe, one of the three authorised reseller of Apple Inc in Bangladesh, in a recent interview with New Age, has said need-based use of technology will make the computer and accessorises market booming in the future. Interviewed by Ahmed Shawki
New Age: What is the present condition of computer and accessorises industry in Bangladesh?
Mohammad Abu Naser: The present condition is dull because of the recent political unrest. We have started the process of recovery but it’s still very slow. But the overall computer and accessorises industry of the country is booming. People are getting more involved with the technology not only for the personal interest but also for daily needs. When this is the trend then more technology-based needs will increase in the future making this industry even bigger.
NA: What are the problems of the industry?
Naser: The main problem of our industry is unavailability of products in people’s doorstep. As you may know we have only one specialised market in the city’s Agargaon for computer and accessorises. Someone from Badda needs to go to Agargaon if he needs special service for his computer or accessorises. We need to build locality-based specialised market for such products. The government and the businessmen should take more coordinated effort to make this happen. Other than that, some of the government tax policies need to be changed. For example, for the printer the tax is low but the tax for cartridge is manifold higher than that. So the sales of printer are very less in the country compared to other such products. So such issues need to be addressed.
NA: What is the future prospect of the industry?
Naser: Bangladesh could be the leader in the computer and IT-related field as the young professionals are doing great work here. Lot of our young graduates are doing outsourcing job of many internationally reputed companies. Most of such works remain out of the mainstream focus. These outsourcing jobs are not only call centre but also real works like apps developing and stuffs like that. So there is great scope of expansion in IT-related field and thus the prospect of computer and accessorises market is also good.
NA: How is alohaishoppe playing its role in the industry?
Naser: My company is mainly handling specialised products as we only deal with Apple products. The Apple has two ways of selling products — one is the original dealership and the second is reseller, as the Apple says it, which means retailer. We have three resellers in Bangladesh and we are one of the oldest among them. We sell and provide service for the Apple products including the iPhone, iPad and the Apple computers. We are also the authorised reseller of Hewlett Packard and DICOTA and master reseller of Adobe.
NA: Why are the Apple products out of reach of general people?
Naser: The Apple’s target market is the high-income people all over the world. In our country the price is higher but this scenario will change. The economic growth of the country is very fast and people’s purchasing power is increasing. When we started this business we could sell very few computers in a month but now we sell more than 40 computers monthly. So, the situation is changing and soon the Apple products will be affordable by more people.
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